Here at Quartz, our newsroom will be driven by a set of core obsessions. (Kevin talked about this strategy in a recent interview, and we’ll have plenty more to say about it as we approach our launch.) One of my obsessions is the Internet of Things, which refers to physical objects that can collect data and communicate, like plants that tweet when they’re thirsty or trash cans that report the news.
To slake my obsession and distract myself from work, I recently set up a lightbulb in our office that toggles on and off when someone mentions @quartznews on Twitter, among other rules. Now, when you interact with us, our newsroom is literally brightened.
I think this is great. Looking forward to reading Quartz.